Going natural is a long journey, it takes time and commitment. Eight years ago I left my London life and job at Estee Lauder to bring up our children on the Wiltshire border. The country move inspired a gradual change in lifestyle, blogging about the new wave of natural beauty brands, buying organic (dipping into home grown produce - still a work in progress!) and beginning to take a real interest in where our food, particularly meat, was coming from. I completed my yoga teacher training, adopted a plant based diet, dropped chemical toiletries, especially deodorant, and invested in a water filter system and Swell bottles to avoid plastic. Last year I had the metal removed from my teeth in favour of composite and used Wild Nutrition supplements to help aid the natural elimination of heavy metal toxins. You can't aim for perfection when we live such modern lives and little improvements should be celebrated if you wish to adopt a more natural lifestyle. I am currently trialling natural toothpastes and will be looking for the best washing and home detergents - would love your advise and comments. I highly recommend a book called The Naturalista for those looking for natural inspiration and to kick start a naturally healthy lifestyle in 2018.
Whilst natural skincare obviously isn't anything new - Weleda and Neal's Yard Remedies are over 90 years old - the explosion in popularity started as I left London and has been driven in the last few years by the popularity of nutrition and the wellness community on social media. During this time Beauty Blogger, Fiona Klonorides, has been championing independent natural brands in her blog, The Beauty Shortlist. Fiona has been my 'go to guru' when seeking out natural beauty that really works, so I was thrilled to be a judge for her 2018 beauty awards.
After ten years working in beauty, four of these with Creme de la Mer, I am a hard taskmaster when road testing products. Here is my mantra which I apply to everything I buy for myself and my family: NATURAL > LUXURIOUS > EFFECTIVE. It is important to note here that luxurious does not relate to the price of the product, just the way a product feels - we all want to see natural skincare become accessible for every family. Equally it needs to work, I will not choose natural before efficacy, our products must do the job!
During the Beauty Shortlist testing I have had the privilege of using some utterly fantastic natural beauty, which I will be sharing with you on this blog and up now on my Instagram, starting with Willowberry.